What I'll bring to your team
Education
2007-2011
University of Wisconsin-Eau Claire
2010
Murdoch University
UWEC is where I earned a Bachelor of Arts in Mass Communications with an emphasis in advertising along with minors in marketing and psychology.
To broaden my global perspective and sharpen my cultural awareness, I studied abroad in Perth, Australia. While there, I had the opportunity to meet students from all corners of the world and study topics like marketing, advertising, psychology, and biology.
Experience
2025-Present
Global Manager, Content Strategy & Operations
2021-2025
Senior Copywriter at Boundless Learning (formerly Pearson)
2017-2021
Associate Copywriter at Pearson
2015-2017
Account Manager at BIGEYE
2014-2015
Account Lead + Producer at Purple, Rock, Scissors
I serve as the connective tissue between creative strategy, brand standards, and business priorities — ensuring assets are aligned, on-brand, and driving measurable impact across the funnel.
This role allowed me to lead the development of new campaigns for our academic partners and oversee the execution of them by writing guidelines, briefs, user journey maps, and other supporting resources. It also gave me an opportunity to mentor associate copywriters.
In this role, I supported Pearson’s mission to help everyone achieve their potential through learning by conducting consumer research, analyzing industry trends, designing messaging strategies, collaborating with cross-functional teams, and monitoring the performance of campaign assets.
Every client has different goals, and it was my responsibility to determine what those were and then present targeted solutions that aligned with them. I played a key role in developing proposals, creative briefs, and marketing plans.
While working at PRPL, I helped clients optimize their digital platforms to produce positive user experiences through high-quality content and intuitive design. My primary focus was to establish trusted relationships that encouraged innovation and led to brand expansion.
