What I'll bring to your team
Education
2007-2011
University of Wisconsin-Eau Claire
2010
Murdoch University
UWEC is where I earned a Bachelor of Arts in Mass Communications with an emphasis in advertising along with minors in marketing and psychology.
To broaden my global perspective and sharpen my cultural awareness, I studied abroad in Perth, Australia. While there, I had the opportunity to meet students from all corners of the world and study topics like marketing, advertising, psychology, and biology.
Experience
2021-Present
Senior Copywriter at Boundless Learning (formerly Pearson)
2020-2021
Content Lead at Pearson Pathways
2017-2021
Associate Copywriter at Pearson
2015-2017
Account Manager at BIGEYE
2014-2015
Account Lead + Producer at Purple, Rock, Scissors
As part of the Brand Strategy Team, I’m responsible for leading the development of new campaigns for our academic partners and overseeing the execution of them by writing brand houses, creative briefs, campaign briefs, and other supporting resources. This role has also given me the opportunity to mentor other writers through in-depth peer reviews.
I was chosen to be part of a small team focused on designing and developing a new product called Pearson Pathways. This interactive experience was created to solve a specific problem: make the search for online education easier. For this project, I co-led the brand and content strategy while also supporting user experience across the site, inclusive of a proprietary recommendation engine.
In this role I supported Pearson’s mission to help everyone achieve their potential through learning by conducting consumer research, analyzing industry trends, creating messaging strategies tailored to specific audience segments, collaborating with cross-functional teams, and monitoring the performance of campaign assets — leveraging those insights to inform future assets.
Every client has different goals, and it was my responsibility to determine what those were and then present targeted solutions that aligned with them. I played a key role in developing proposals, creative briefs, and marketing plans.
While working at PRPL, I helped clients optimize their digital platforms to produce positive user experiences through high-quality content and intuitive design. My primary goal in this role was to establish trusted relationships that encouraged innovation and led to brand expansion.