From digital media and app development to direct mail and event marketing, I've done it all
01
Boundless Learning
Brand Development and Content Strategy
In 2022, Pearson Online Learning Services was purchased by a private equity firm and a new brand was created: Boundless Learning.
To prepare for the launch of this new brand, I was asked to participate in the brand identity process, conduct internal interviews to gather testimonials, write copy for the website and campaign assets, establish content standards and create a guide that could be used across all departments, and provide support in other ways as we moved from an established brand to starting one of our own.
02
Pearson Pathways
Website
In the world of higher education, there are a ton of options for learners of every kind to choose from — especially now.
When the pandemic hit, my team was already working on Pearson Pathways, a platform that allows lifelong learners to compare and apply to multiple online programs with no fee, and we launched this solution to the paradox of choice in September 2020.
My role on this project was to co-lead the brand and content strategies, which involved brand development, site map creation, vendor management, content management in AEM, quality assurance testing, team onboarding, and more.
Check it out: www.pearson.com/pathways
03
Ohio University
Brand DNA
For campaigns to be successful and messaging to remain consistent, every brand needs a strategic framework that writers, designers, and all other stakeholders can reference.
I created one for the College of Business at Ohio University that featured brand insights, a competitive analysis, SWOT analysis, audience insights, program-specific details, personas, content direction, and creative guidelines.
Note: The BDNA is confidential, so I can't share beyond the table of contents, but we can talk through it!
04
Ohio University
"Be the Reason" Campaign
It was time to bring new energy to the marketing materials for OHIO's online Master of Athletic Administration program. My role on this project was to establish the messaging strategy and provide feedback about the creative direction.
Assets created for this campaign include: video, landing page, full-page magazine ads, half-page magazine ads, and emails.
05
Northeastern University
MBAe Campaign
When Northeastern decided to launch an experiential (and accelerated) MBA program, my team got to work.
I took on the challenge of writing manifestos and headlines for both concepts we presented — Dare to Do Things Differently and Experience to Shape the Future. In the end, our Dare to Do Things Differently concept was chosen as the new campaign direction out of five concepts presented to the partner.
06
Duquesne University
Brand DNA
For campaigns to be successful and messaging to remain consistent, every brand needs a strategic framework that writers, designers, and all other stakeholders can reference.
I created one for Duquesne University that featured brand insights, a competitive analysis, SWOT analysis, audience insights, program-specific details, personas, content direction, and creative guidelines.
Note: The BDNA is confidential, so I can't share beyond the table of contents, but we can talk through it!
07
Duquesne University
Digital Media
Whether it's a music streaming platform or a series of emails and retargeting banner ads, it's important that we, as strategic communicators, meet our audience where they are.
For Duquesne University, I helped make sure its nursing programs were reaching the right audience and stayed top of mind during the decision-making process.
08
University of Southern California
Event Marketing Materials
People love SWAG, so to get attendees excited for an upcoming event hosted by USC, I collaborated with various departments to create an "Exclusive Experience" package with a postcard invitation and stationary set. An email was also created to go along with the direct mail piece.
09
Maryville University
Welcome Campaign
It's important that new online students feel connected to Saints Nation and experience the energy of online learning before starting their program.
That's why I was asked to create an integrated mini campaign to welcome them, encourage engagement through an exclusive Facebook group, and invite them to participate in a contest that was fun for them and raised brand awareness for the university.
10
Tervis
Website - Customyzer Tool
When it comes to custom anything, the experience needs to be seamless for users to trust that the final product will be quality.
To make the Customyzer website and app experiences engaging and easy to follow, I met with stakeholders, researched potential vendors, stewarded all end-user acceptance testing, and ensured that all established standards were met pre- and post-launch.
11
Askedoo
App + Website
This live-streaming app was built as a solution for users seeking answers to their most pressing questions, with the added benefit of a step-by-step, live demonstration.
My role on this project was to lead the project management, quality assurance testing, social media strategy, public relations, and help establish the brand personality.